Santogold and Pharrell

Like every other schmuck hipster wannabe out there i’m loving Santogold at the moment. And converse has picked up on that and thrown Pharrell and Julian Casablancas into the mix to create an interesting take on branded content. The song is branded per se, at least i haven’t picked up any overt messages in the lyrics yet, but it’s been commisioned by Converse, or on its behalf by its agency Anomaly. Anomaly are an interesting group to check out, they’ve been doing the whole IP sharing or taking stock or profit share for its work. A new trend in linking ad agencies more closely to their clients.  what happens when your CD and top creatives walk out and set up their own shop though?


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